Top Factors That Influence Overall User Experience

Organizations are moving away from traditional strategies and thinking more along the lines of the needs and want of the customers. While traditionally it was very hard for businesses to exactly pen down what customers need, the technology available today can greatly help with that.
With the help of this technology, many businesses have realized that customers want their experiences with businesses to be seamless, simple and pleasant. They want their voices to be heard through IT support Gold Coast or social media, but they respond immaculately to this. Along with this, there are a lot of other factors that help improve the user experience for customers. Let’s explore.


It’s a very fast-paced market today and consumers don’t like to waste time with brands that don’t help them address their needs and wants. The companies that produce useless products and services are quickly forgotten and run out of business.


The more desirable your product or service is, the more likely it is that your consumer who purchased it will tell their friends and family about it and create the desired buzz around it. The hype around a product can be related to the branding, company image, emotional attachment and design as well as lifestyle. Branding your business can greatly help in driving up the desirability.


A service or a product is only useful as much as it is usable by the users. It should help them address a specific need or want. Poor usability can be identified in the first iteration of a product or service. Companies use the feedback from this first generation to improve usability and produce a better second generation. It is an incremental process and keeps happening when the product effectively and efficiently address the needs of the customers.


Credibility refers to the trust developed by your products and services with the customers. Customers invest time and money into your business through your products. Make sure that you don’t provide any bad news as it damages the credibility and will probably drive away any customers. Gather testimonials from your successful customers and post them on your website. Good credibility plays an important role in the overall user experience for your business.


Your products and services should be accessible to customers of all demographics. People with disabilities of any sort should be able to access your services and products. Accessibility is about providing an amazing experience to everyone. Taking into account accessibility during design is often a waste of time and effort because often companies consider that disabled people make up a small portion of the population, but for a product or service to be truly successful, you need to cater to the needs of everyone.

What is the Connect Expo?

When it comes to business, one of the most prosperous nations on the planet is clearly Australia. When talking of the most economically advanced countries, the list cannot be complete without mentioning Australia. There are several things that have been put in place to ensure that economic activity in Australia never has a downturn. This explains why there are several business events like the Connect Expo. However, not everyone knows what the Connect Expo is all about, and that is exactly why this piece is written. In the following sections of this article, we will take a good look at the Connect Expo and why it is very important.

Famously known as the Connect Expo, this is an Australian business and information communication technology trade show that is organised every year. The venue is the Melbourne Convention and Exhibition Centre in Melbourne, which is the second most populous city in the country and the capital of the State of Victoria. Established in 2014, the organisation of the event is carried out by members of the Association and Communication Events with the collaboration with the government of Victoria. The event was started so as to highlight the benefits of incorporating technology with business.

At every version of the Connect Expo, prominent figures in the business sector are invited to come and speak. Also, different brands are always participating as well as both sponsors and owners of their own exhibition stand too. The event is really big, and it attracts thousands on a yearly basis.

Typically, the Connect Expo has almost two dozen technology summits and focuses on the security challenges that come with the newest developments in technology. Without a doubt, recent advancements in technology are changing the way we do business and everything, these technological advancements are truly disrupting sectors and at the same time opening up big opportunities for various economic activities. The Connect Expo lasts for 48 hours, and it has been rightly described as a celebration of the blend of business, networking and technology. There are two types of payment fees or tickets, there is the one for those who register on time, and that costs $750 while the regular price is $900.

Those who are members of the Australian Information Security Association (AISA) can attend the event with discounted prices, and like others, registration can be done online. There are many benefits that can truly stem from attending this event, there is a great opportunity to meet and connect with high-ranking business figures from all over the country and in different business sectors. There are also government officials and other stakeholders and they all come together under the same roof to discuss opportunities, challenges and solutions in various business sectors.